{"id":4209,"date":"2017-12-09T14:12:01","date_gmt":"2017-12-09T19:12:01","guid":{"rendered":"https:\/\/zambranodigital.com\/?page_id=4209"},"modified":"2018-01-30T10:20:44","modified_gmt":"2018-01-30T15:20:44","slug":"branding","status":"publish","type":"page","link":"https:\/\/zambranodigital.com\/en\/services\/branding\/","title":{"rendered":"Brand Creation"},"content":{"rendered":"<div class=\"page_content\"><div class=\"markdown-here-wrapper\" data-md-url=\"https:\/\/zambranodigital.com\/cafeina\/post.php?post=4209&amp;action=edit\">\n<h1 id=\"a-brand-is-essential-for-your-product-or-service-\" style=\"margin: 1.3em 0px 1em; padding: 0px; font-weight: bold; font-size: 1.6em; border-bottom: 1px solid #dddddd;\">A brand is essential for your product or service.<\/h1>\n<p style=\"margin: 0px 0px 1.2em !important;\">But it\u2019s not just about a \u201cpretty logo\u201d. We\u2019re talking understanding the market, implementing the company\u2019s identity, its principles and everything needed to create a memorable image. For all these reasons, we work from concept to articulate and project your product in the most effective way.<\/p>\n<h2 id=\"our-brand-development-process-consists-of-the-following-phases-\" style=\"margin: 1.3em 0px 1em; padding: 0px; font-weight: bold; font-size: 1.4em; border-bottom: 1px solid #eeeeee;\">Our brand development process consists of the following phases:<\/h2>\n<ul>\n<li style=\"margin: 0.5em 0px;\">Study: Generation of a product or service brief, including all of its attributes and those of its industry and target markets.<\/li>\n<li style=\"margin: 0.5em 0px;\">Design: Visual proposals backed by potential user\/client validation.<\/li>\n<li style=\"margin: 0.5em 0px;\">Validation: Brand perception tests.<\/li>\n<li style=\"margin: 0.5em 0px;\">Standardization: Creation of a usage manual with guidelines for an effective graphic communication.<\/li>\n<li style=\"margin: 0.5em 0px;\">Production: Creation of visual elements (Institutional &amp; Promotional).<\/li>\n<\/ul>\n<div id=\"ajax-load-more\" class=\"ajax-load-more-wrap grey\"  data-alm-id=\"\" data-canonical-url=\"https:\/\/zambranodigital.com\/en\/services\/branding\/\" data-slug=\"branding\" data-post-id=\"4209\"  data-localized=\"ajax_load_more_vars\" data-alm-object=\"ajax_load_more\"><div aria-live=\"polite\" aria-atomic=\"true\" class=\"alm-listing alm-ajax container row\" data-container-type=\"div\" data-loading-style=\"grey\" data-repeater=\"default\" data-post-type=\"proyecto\" data-taxonomy=\"tipo\" data-taxonomy-terms=\"marca\" data-taxonomy-operator=\"IN\" data-meta-key=\"_locale\" data-meta-value=\"en_US\" data-order=\"DESC\" data-orderby=\"date\" data-offset=\"0\" data-posts-per-page=\"6\" data-button-label=\"More Projects\" data-button-loading-label=\"Loading\" data-prev-button-label=\"Load Previous\"><\/div><div class=\"alm-btn-wrap\" style=\"visibility: hidden\" data-rel=\"ajax-load-more\"><button class=\"alm-load-more-btn more \" type=\"button\">More Projects<\/button><\/div><\/div>\n<div style=\"height: 0; width: 0; max-height: 0; max-width: 0; overflow: hidden; font-size: 0em; padding: 0; margin: 0;\" title=\"MDH:PHA+IyBBIGJyYW5kIGlzIGVzc2VudGlhbCBmb3IgeW91ciBwcm9kdWN0IG9yIHNlcnZpY2UuPC9w PjxwPkJ1dCBpdCdzIG5vdCBqdXN0IGFib3V0IGEgInByZXR0eSBsb2dvIi4gV2UncmUgdGFsa2lu ZyB1bmRlcnN0YW5kaW5nIHRoZSBtYXJrZXQsIGltcGxlbWVudGluZyB0aGUgY29tcGFueSdzIGlk ZW50aXR5LCBpdHMgcHJpbmNpcGxlcyBhbmQgZXZlcnl0aGluZyBuZWVkZWQgdG8gY3JlYXRlIGEg bWVtb3JhYmxlIGltYWdlLiBGb3IgYWxsIHRoZXNlIHJlYXNvbnMsIHdlIHdvcmsgZnJvbSBjb25j ZXB0IHRvIGFydGljdWxhdGUgYW5kIHByb2plY3QgeW91ciBwcm9kdWN0IGluIHRoZSBtb3N0IGVm ZmVjdGl2ZSB3YXkuPC9wPjxwPiMjIE91ciBicmFuZCBkZXZlbG9wbWVudCBwcm9jZXNzIGNvbnNp c3RzIG9mIHRoZSBmb2xsb3dpbmcgcGhhc2VzOjwvcD48cD4tIFN0dWR5OiBHZW5lcmF0aW9uIG9m IGEgcHJvZHVjdCBvciBzZXJ2aWNlIGJyaWVmLCBpbmNsdWRpbmcgYWxsIG9mIGl0cyBhdHRyaWJ1 dGVzIGFuZCB0aG9zZSBvZiBpdHMgaW5kdXN0cnkgYW5kIHRhcmdldCBtYXJrZXRzLjxicj4tIERl c2lnbjogVmlzdWFsIHByb3Bvc2FscyBiYWNrZWQgYnkgcG90ZW50aWFsIHVzZXIvY2xpZW50IHZh bGlkYXRpb24uPGJyPi0gVmFsaWRhdGlvbjogQnJhbmQgcGVyY2VwdGlvbiB0ZXN0cy48YnI+LSBT dGFuZGFyZGl6YXRpb246IENyZWF0aW9uIG9mIGEgdXNhZ2UgbWFudWFsIHdpdGggZ3VpZGVsaW5l cyBmb3IgYW4gZWZmZWN0aXZlIGdyYXBoaWMgY29tbXVuaWNhdGlvbi48YnI+LSBQcm9kdWN0aW9u OiBDcmVhdGlvbiBvZiB2aXN1YWwgZWxlbWVudHMgKEluc3RpdHV0aW9uYWwgJmFtcDsgUHJvbW90 aW9uYWwpLjxicj48L3A+\">\u200b<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<h3>PERSONALIDAD, UNIFORMIDAD Y COHERENCIA<\/h3>\n<p>Usando un discurso gr\u00e1fico claro y uniforme logramos transmitir confianza en tu producto o servicio.\u00a0Ganar la preferencia y fidelidad de tus clientes es un reto para el que estamos preparados como agencia de publicidad nos encargamos de \u00a0dise\u00f1ar y estandarizar tu marca e implementarla apropiadamente en medios digitales e impresos. &#8230;<\/p>\n","protected":false},"author":1,"featured_media":4653,"parent":4681,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"1378","footnotes":""},"class_list":["post-4209","page","type-page","status-publish","has-post-thumbnail","hentry","en-US"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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