A brand is essential for your product or service.

But it’s not just about a “pretty logo”. We’re talking understanding the market, implementing the company’s identity, its principles and everything needed to create a memorable image. For all these reasons, we work from concept to articulate and project your product in the most effective way.

Our brand development process consists of the following phases:

• Study: Generation of a product or service brief, including all of its attributes and those of its industry and target markets.
• Design: Visual proposals backed by potential user/client validation.
• Validation: Brand perception tests.
• Standardization: Creation of a usage manual with guidelines for an effective graphic communication.
• Production: Creation of visual elements (Institutional & Promotional).